How most companies do their segmentation is wrong. Built on best-guesses, and a focus on business needs, classic segmentation often does...

Having the best email design in the world won't make lasting customers unless the data to support the effort is dependable. Proper data...

CRM systems do not necessarily include an ESP (Email Service Provider), but many do. In fact, for most businesses, CRM and Email are...

Bringing the Customer Into Focus A properly configured CRM system can help build better relationships with customers, drive more...